We bring together marketing strategy, digital technology and creative design to deliver integrated marketing campaigns that deliver measurable results for our clients.
MEASURABLE SALES FROM ONLINE MARKETING
WE HELP BUSINESSES SELL MORE USING TECHNOLOGY
Gossip Marketing digital marketing services
WEB DESIGN & DEVELOPMENT
Brochure & e-commerce websites
In excess of 80% of all shoppers conduct online research before buying, which means if you haven’t yet got a compelling, well designed mobile responsive website you’re being left behind by your competitors. Whether your objective is to sell more online or generate new leads our digital team can guide you from the initial project inception to full scale project management, keyword research, planning, design and testing. We treat each web project on its own merits, producing a bespoke website to meet both your customers’ and your needs. Working with the latest open source web technologies we specialise in both WordPress platforms for information based brochure websites and Magento for more enterprise e-commerce needs.
SEO & CONTENT MARKETING
On-page & technical search engine optimisation
Still one of the most understood yet most important areas of digital marketing, search engine optimisation (SEO) and content marketing work hand in hand to ensure your site ranks for the relevant search terms your customers are looking for. What’s the point otherwise right? Not quite as simple as it sounds and a hell of a lot of work, SEO can be challenging for businesses who aren’t experienced in the field. Our digital team will ensure that your technical on-page SEO adheres to search engine algorithms and your site wide content marketing is engaging for your audience – and with only seconds to make a good first impression getting it right is crucial.
Apple & Android app development
Most businesses believe that apps are for the major players. But with mobile phone usage at an all time high, it’s important to understand that an effective mobile strategy should involve more than just a mobile-friendly website. Mobile responsive sites are great but there are limitations to the technology that a mobile or tablet application can often overcome. We produce both Apple and Android apps that create a direct marketing channel to your customers via push notifications, adding customer value, increasing engagement and customer retention.
EMAIL & MARKETING AUTOMATION
Email campaigns & automated response marketing
For businesses looking to drive traffic to a website, increase sales or just convey messages, email marketing has to be the best channel to rapidly and cost effectively reach the masses. Done right, email marketing can provide you with valuable insight into your most active and engaged customers to leverage sales both online and offline. We produce email campaigns that get you noticed, with engagement rates often 5 times higher than industry standard, and as experienced marketing automation specialists, we can set up automated responder and trigger campaigns to improve engagement and free up your valuable time.
SMS & MMS MARKETING
SMS text campaigns
Ignored largely by many businesses, SMS or text marketing as it’s often referred to, is a great, cost effective way to drive immediate result, eaching the masses very quickly. From diriving footfall, web and in-store sales or conveying important brand messaging, SMS as a channel can be a great way of achieving it. The virality of SMS and smart phone technology make MMS a great fit for delivering music, video and driving online visits. And with the amount of SMS media we buy in our cost per send rates are hugely competitive.
SOCIAL MEDIA & PR
Facebook, Twitter, Linked-In & social public relations
Social media is here to stay and it’s huge for serious marketers and businesses of all sizes. Where once marketers relied on PR to position brands favourably in the media, social channels now give customers the power to interact one on one with brands and share their experiences with others. Credibility can be both lost and found, so time and respect should be given to allocating adequate resources to social. As part of an integrated digital strategy social channels create brand awareness, nurture relationships, drive in-store and online traffic and generate sales. Our digital team specialise in Facebook, Instagram, Twitter and LinkedIn but are also well adept with YouTube, Pinterest and Snapchat. With organic reach a fraction of what it was, businesses now need to get creative and dedicate budget to paid reach via social advertising campaigns to generate the best results.
PPC & ADWORDS
Google & Bing pay-per-click paid search
Whether your organic SEO isn’t firing on all cylinders, or you’re in a hugely competitive market place, paid search provides a platform to inject immediate website traffic, leveraging exposure for your products and services. Our Google AdWords Certified Professionals, will as part of any PPC project, evaluate and create engaging and relevant content on your website, to ensure your campaigns receive better engagement and a higher return on investment.
EBAY & AMAZON
Growing immediate sales through additional online channels
Largely ignored by most other agencies, at Gossip Marketing we understand the power of using other online sales channels to inject additional immediate e-commerce sales. Whether you’re new to online marketing, or a seasoned pro looking to grow your existing online business, our experts can leverage real sales via the eBay and Amazon platforms – pulling in stock feeds from suppliers and managing inventory across your physical shop, e-commerce site and additional channels.