ESPA BEAUTY

HAIR & BEAUTY BY CLARE ASHTON IN-STORE BROCHURE
THE BRIEF

ESPA is a beauty brand stocked by some of the world’s leading high end establishments, including Harrods, Harvey Nichols, the Four Seasons Park Lane and Corinthia Spa. So when Hair & Beauty by Clare Ashton was accepted to become a stockist, they recognised the need to create quality in-store materials to educate their customers about the ESPA range.

As a high end beauty brand, ESPA are incredibly protective of their corporate image, so the brochure had to complement the brand by working within their corporate guidelines, whilst firstly retaining the identity of Hair & Beauty by Clare Ashton.

THE SOLUTION

Our aim was to design an in-store brochure that complements the unique Hair & Beauty by Clare Ashton brand, whilst not deviating too far from ESPA’s corporate guidelines. The primary purpose of the piece was to educate the salon’s customers about the new range and services available, using stunning photography to capture the experience.

We created a design style and tone of voice to appeal to the salon’s key target demographic, which was executed in the form of a 24 page landscape A5 in-store brochure, printed on the highest quality uncoated stock.

The end result was a bespoke, inspirational brochure that enabled our client to launch the product range and associated services with credibility.

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SERVICES USED

MARKETING STRATEGY | POSITIONING | DESIGN & PRINT | PHOTOGRAPHY

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